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GEO Monitoring

AI visibility. Precisely measured.

GEOLYX analyzes how ChatGPT, Gemini, Claude, and Perplexity answer the questions that matter to you. You see how often they mention you and cite your website, what tone they take when they talk about you, and where your competitors stand.

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Preview of GEO Monitoring: mentions, citations, and sentiment for your brand, your share of mentions over time compared with your competitors, and the results for each AI system, filterable by prompt group.

What it’s about

How visible are you in AI answers, and how do your competitors measure up?

When people ask AI systems for a recommendation, they usually read only a handful of names. GEOLYX shows you whether your brand is one of them and how often your competitors come up. That gives you reliable data and lets you track how things develop at any time.

How it works

From prompt to metric.

  1. Define your prompts

    You define your prompts, i.e., the questions your target audience asks AI systems, and organize them into groups, for example, by product or topic. GEOLYX helps you phrase them with AI assistance, even if you’ve never done this before.

  2. Analyze the answers

    GEOLYX asks ChatGPT, Gemini, Claude, and Perplexity your prompts and checks the answers for mentions, citations, and sentiment⁠—for your brand as well as for the competitors you’ve added.

  3. Track and act

    Trends and charts show you how your visibility develops, across all prompts and for each group. Based on your results, you get recommendations on what to focus on next.

What GEOLYX analyzes

Metrics you understand and can share.

GEOLYX calculates every mention, citation, and sentiment metric for your brand and for each competitor you’ve added. You see them across all prompts and for each group, as a current snapshot and over time⁠—and, if you like, for ChatGPT, Gemini, Claude, and Perplexity individually.

The numbers

  • Prompts

    How many prompts the analysis includes, in total and per group: the basis for putting every other number into context.

  • Mentions

    How often AI answers name your brand, even when they don’t point to your website.

  • Citations

    How often AI answers cite your website as a source, for example, with a link.

  • Sentiment

    How many answers talk about your brand in a positive, neutral, or negative way.

The shares

  • Share of mentions

    What portion of all mentions goes to your brand and what portion goes to your competitors.

  • Share of citations

    What portion of all citations points to your website and what portion points to your competitors’ websites.

  • Sentiment distribution

    How the answers about your brand break down into positive, neutral, and negative percentages⁠—comparable with your competitors, even if you and they are mentioned a different number of times.

What’s in it for you

Numbers you can base decisions and reports on.

  • Show progress

    Metrics you can compare over time make it clear whether your work on AI visibility is paying off. That helps in conversations with your team and with management.

  • Keep an eye on competitors

    You see which of your competitors AI answers mention most often and on which topics you’re ahead.

  • Catch up where it counts

    Recommendations show you where you can catch up with your competitors and where you can extend your lead⁠—tailored to your results, not off the shelf.

FAQ

Questions about GEO Monitoring

Are competitors analyzed the same way as the company’s own brand?

Yes. For each competitor that’s been added, GEOLYX calculates the same metrics as for the brand itself, across all prompts and for each prompt group. This also shows on which topics a competitor is ahead.

Can other people in the company work with the analyses?

Yes. Additional team members can be invited to GEOLYX, for example, from marketing or development. They then work with the same metrics and charts.

Why does GEO Monitoring report shares in addition to the number of mentions?

The number of mentions and citations shows how often AI answers name a brand or cite its website. The share compares these numbers with those of the competitors that have been added and shows how much weight the brand carries in the answers.

More modules

Two more perspectives on your visibility.