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Off-Page GEO

Your reputation. Always in view.

GEOLYX shows you what information AI systems draw on beyond your website to form a picture of your brand, what effect it has, and where you should take action.

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Preview of Off-Page GEO: mentions of your brand by source type, their sentiment, links to your website, and the top recommendations.

What it’s about

What are others saying about you, and how do AI systems see you as a result?

On your website, you decide what you communicate. But AI systems draw on external sources for their answers. GEOLYX shows you where you’re mentioned, the picture that emerges, and where you can improve your reputation.

How it works

From mention to opportunity.

  1. Capture mentions

    Starting from your brand and domain, GEOLYX captures where you’re mentioned beyond your website: on websites and in articles, on review platforms, and on social media and in communities. It also includes the links that point to your website.

  2. Categorize mentions

    GEOLYX checks whether the mentions are relevant and actually refer to your brand, and categorizes them by sentiment: positive, neutral, or negative.

  3. Seize opportunities

    You see where your brand is in a strong position and where there’s potential, and you get recommendations for your next steps.

What GEOLYX analyzes

Where and how people talk about you.

GEOLYX brings together mentions of your brand from beyond your website in one overview. AI systems draw on sources like these when they answer questions about your offering.

Where your brand appears

  • Websites and articles

    Where your brand comes up in trade articles and guides, on comparison sites, and on other websites.

  • Review platforms

    What customers write about your offering in reviews and how they rate it.

  • Social media and communities

    How people talk about your brand and your offering in posts, forums, and discussions.

  • Links to your website

    Which websites link to yours and point people to your offering.

How GEOLYX sorts mentions

  • Genuine mentions only

    GEOLYX filters out anything that only sounds similar or has no connection to your brand.

  • Sentiment

    Whether people talk about you in a positive, neutral, or negative way⁠—individually and overall.

What’s in it for you

How others see you⁠—facts, not a hunch.

  • Everything in one place

    You see mentions from very different sources side by side and spot patterns that get lost in individual posts.

  • Spot praise and criticism

    You see where your brand has advocates and where criticism deserves a response. That way, you know where a reaction is needed and what you can build on.

  • Presence with a plan

    Recommendations show you where more presence makes sense for you and which voices you can strengthen⁠—so AI systems find a consistent picture of you.

FAQ

Questions about Off-Page GEO

Which sources does Off-Page GEO analyze?

Off-Page GEO analyzes what is published about a brand beyond its own website: on websites and in articles, in reviews, and on social media and in communities. Links from other websites to the brand’s own website are included as well.

Does Off-Page GEO also capture mentions without a link to the brand’s website?

Yes. Off-Page GEO also takes into account mentions of a brand that aren’t linked, for example, in a trade article or a discussion. Links to the brand’s own website are shown separately.

How are Off-Page GEO and On-Page GEO related?

On-Page GEO checks what a company says about itself on its own website and whether AI systems can access it there. Off-Page GEO shows what others write about the brand beyond that website. Both shape the picture AI systems paint of a brand.

More modules

Two more perspectives on your visibility.

  • GEO Monitoring

    Measure how often ChatGPT, Gemini, Claude, and Perplexity mention you and cite your website⁠—compared with your competitors.

    Learn more about GEO Monitoring
  • On-Page GEO

    Check your website against 12 technical factors and get concrete recommendations for its technical setup and content.

    Learn more about On-Page GEO